Motivated professional with entrepreneurial experience and experience in a large multinational organization. Proven track record of creating and implementing successful campaigns. Focus on fostering community through social interactions using both visual, live engagement, and storytelling. Specialize in brand awareness through educating and forming relationships with the customer. Core competencies include:
Social Media Management • Campaign Management • Social Media Marketing Campaigns • MetaBusiness Suite • Dash Hudson • Tailwind • Creator Studio • Copywriting • Project Management • Community Engagement • Event Planning • Customer Relationship Management • Customer Experience • Microsoft Office • G-Suite • Adobe Creative Suite • Canva
EXPERIENCE
Fabric.com, an Amazon Company Social Media Specialist (L4) June 2020 – PRESENT Manage social media channels: Followers: Facebook 247.6K, Pinterest 114K, Instagram 53.6K, YouTube 19.6K, Twitter 6.8K. Collaborate with customers to share User Generated Content as part of weekly social posts. Support day-to-day communication with customers across all channels.
Developed new campaigns produced weekly across multiple platforms.
Created #SewingSayings that had 20% higher engagement rate than benchmarks on Instagram and #MakerMonday that had a 52% higher engagement rate than benchmarks on Facebook.
Analyzed key metrics over social platforms and create weekly performance reports.
Increased engagement rate from 0.29% in Q2 to 1.76% in Q3.
Improved impressions from 350,243 in Q2 to 826,206 in Q3.
Grew total engagement in Q2 from 5,345 to 15,774 in Q3.
Wrote social media copy, plan posting cadence, and schedule content across all social media platforms.
Created blog and video/reel DIY content with content manager and photography team and sewing samples.
Community Engagement Specialist (L3) June 2020 – June 2022 Evolved position from focusing on social media customer service to organic strategy and content creation. These initiatives lead to creation of current position: Managed 419K followers across four channels.
Updated Weekly Post Performance utilizing Facebook Insights, Instagram Insights, Creator Studio, and Tailwind.
Attended live events, conferences, and conventions. Interacted with public and supported brand recognition.
Created blog DIY content. Sewed samples for blog and social media.
Produced interactive live content on FB Live and IGtv (Instagram).
Topstitch Sewing Lounge August 2018 – October 2021 Blogger & Sewing Instructor
Served as blogger, four posts a month, for Topstitch Makers, a member only online “sewcial” community.
Taught monthly in person and online sewing classes for adults and children.
Produced and filmed video tutorials.
Taught "Sunday School" Zoom sessions where members called in with sewing questions.
Sewed advance level samples.
Facilitated curriculum of classes, class scheduling and calendar.
Kennesaw State University August 2009 – May 2019 Assistant Professor of Costume Design
Taught Sophomore, Junior, and Senior level costume design and production courses.
Served as Production Manager for over 60 students per semester.
Managed the various crews for productions.
Designed four productions per school year.
Implemented budget for four productions per school year.
Mentored student designers.
J & R Santaprises March 2014 – October 2021 Designer & Co-Owner
Managed day-to-day operations.
Designed and created bespoke suits for international and national Santas and Mrs Clauses.
Oversaw production of designs: pattern creation, fabric selection, numerous fitting appointments to delivery of bespoke suit.
Managed social media content on various platforms.
Maintained professional relationships to encourage returning clients.
Freelance Designer September 2008 – October 2020 Costume Designer
Named winner of Suzi Bass Award and Atlanta Theatre Fans for best costume design award. Nominated for 10 best costume design awards including Broadway World Regionals, Atlanta Theatre Fans, and Suzi Bass Awards.
Designed Costumes for over 60 professional theatrical productions.
Managed day to day operations of project.
Designed and created costumes for production.
Oversaw production of designs: pattern creation, fabric selection, fitting appointments until close of show.
Served as Project Manager for costumes and delivered within the allocated budget.
Scheduled costume assistants and interns.
Collaborated with design team and costume shop to meet Producer's and Director's vision.
Liaised and collaborated between Broadway designers and Atlanta costume shop.
Collaborated with Broadway designers on design choices re: fit, color, shape, trim.
Oversaw and customized costumes to honor designer's vision.
Performed fittings and adjusted samples.
Purchased clothing or fabric based upon designer’s vision.
Implemented budget for twelve shows a season.
EDUCATION
Master of Fine Arts: Costume Design and Technology - University of Florida Full Tuition Waiver, Constans Theatre Scholarship Winner, Teaching Assistant, Student Designer.
Bachelor of Arts: Theater - Berry College BCTC Scholarship Winner, Berry College Theatre Company, APO, Canterbury Club.